James Muldoon is a reader in management at the University of Essex, Mark Graham a professor at the Oxford Internet Institute and Callum Cant a senior lecturer at the University of Essex business school. They work together at Fairwork, a project that appraises the working conditions in digital workplaces, and they are co-authors of Feeding the Machine: The Hidden Human Labour Powering AI. Why did you write the book? James Muldoon: The idea for the book emerged out of field work we did in Kenya and Uganda on the data annotation industry. We spoke to a number of data annotators, and the working conditions were just horrendous.